Inside Pure

How It Works

The PURE Process is patented and proven to deliver the safest and healthiest environments. Our 7-step process eliminates unhealthy elements, both visible and invisible. Resulting in a truly fresh, ultra-hygienic and allergy-friendly indoor space.

Why It’s Important

As a society, our building standards have improved and our buildings are more energy efficient and aesthetically appealing, at the cost of the health and wellness of the space. The Environmental Protection Agency reports that the level of air pollution indoors can be anywhere from two to five times more polluted than the worst outside air! They have also listed indoor air pollution among the top five environmental dangers.

It is proven that allergies, asthma, lung cancer and heart disease are all linked to poor air quality. It is our mission to provide the most comprehensive wellness program for clean indoor spaces. Occupying a PURE Wellness certified indoor space enhances breathing, thinking, working, relaxing and sleeping experience in ways you have never imagined, regardless of whether you suffer from allergies or mild respiratory conditions. With PURE you may rest assured and live without boundaries.

The PURE Story

Invented by a Swedish engineer, PURE began by focusing on the 35% of travelers suffering from allergies and asthma. Our evolution to wellness began 12 months ago as we saw how many non-sufferers struggled to find accommodations that met their needs. Today, PURE can be found in over 10 countries and territories, impacting millions of travelers and guests every month. Our commitment will always be to provide the healthiest indoor environment for anyone looking for the next level of comfort.

Confidence in every breath.